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Latest Activity
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Voice In Copywriting
In an excerpt from the first Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the how to […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Using Video in Advertising
In an excerpt from the Action Seminar, John Carlton’s panel of expert copywriters critique a participant’s webpage, discussing the merits and […] -
Virginia Drew wrote a new post 9 years, 8 months ago
Your browser may be leaving you vulnerable to attack…please read thisA while ago we received an email from Amazon stating that someone had recently tried to access one or more MRIC videos that are hosted on S3 using […]
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The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Simple Writing System: Huge Promise
In this video clip, John Carlton explains how your presentation or your products or services needs to grab the attention of your prospect. This […] -
The Marketing Rebel Team wrote a new post 9 years, 8 months ago
Simple Writing System : Create Effective Bullets
Carlton shows how to write bullet phrases to sell your product or service. This is point 5 of his Simple Writing System. His […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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