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Virginia Drew wrote a new post 9 years, 9 months ago
If you have a self-directed IRA, your investment choices are not restricted to just stocks, bonds, and CD’s. You can diversify your portfolio, reduce your risk and possibly increase your return by inc […]
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James Hill posted an update 9 years, 9 months ago · updated 9 years, 9 months ago
Help…
G’day – I’ve been given a dressing down – of the kind that makes you wonder whether you should allowed to go near a pen again.
Attacked with the vigour only an English teacher could achieve.
I’m not looking for a critique… just to know if I’m on the right track. Maybe circle one of the following??
– Not sure what the client is…Read more
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Virginia Drew wrote a new post 9 years, 9 months ago
Camtasia Animations: Creating a YouTube Channel Trailer
YouTube lets you put an introductory “trailer” video on your channel, to let people know what it is all about. You can create a flashy, engaging […]
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Virginia Drew wrote a new post 9 years, 9 months ago
Camtasia Animations: Review of the Basics
I created this video to review the basics of Camtasia animations… How to create the ones I have demo-ed so far Some of the theory behind the […]
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Virginia Drew wrote a new post 9 years, 10 months ago
Working with Camtasia: Rectangle on Blurry Screen
This is a demo of an effect that can make comments pop on your video. Just create a blur screen and a rectangle callout. It is very simple, and […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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These are OK notes for an outline of an ad, but it’s not ad copy.
Every sentence could be written by every property manger in the world. There’s nothing unique. No big promise. Weak offer with no urgency. Nothing makes me believe you’ve know the good and the bad of owning rental property.
What does this guy do for me others do not?
How does…Read more
Thanks Stan. I appreciate you taking the time to comment.