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Latest Activity
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Virginia Drew wrote a new post 9 years, 10 months ago
Camtasia Animations: How to Create a Squeeze Page
This is the third video in our series on spicing up your Camtasia videos with animations. We are tackling a more complicated project and creating […]
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Virginia Drew wrote a new post 9 years, 10 months ago
Camtasia Animations: How to create a call to action video
This is the second in our series of videos about how to create some cool videos using Camtasia animations. We expand on what was taught in the […]
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Virginia Drew wrote a new post 9 years, 10 months ago
Camtasia Animations: How to Create a Logo Reveal
We are going to present a series of videos showing how to create different animations with Camtasia. Using animations, you can create cool clips […]
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The Marketing Rebel Team wrote a new post 9 years, 11 months ago
Mike Koenigs: Associate With Success
In an excerpt from the Action Seminar, Mike Koenigs describes how to succeed in business by helping other successful businesses. His […] -
The Marketing Rebel Team wrote a new post 9 years, 11 months ago
John Carlton on Copywriting: What Makes a Bad Ad
John Carlton discusses the qualities of a poorly written advertisement, and shows how every ad contains a story. His comments: The reason […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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