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  • avatar

    The Marketing Rebel Team wrote a new post 10 years ago

    John Carlton on Copywriting: Features vs Benefits John Carlton explains the difference between a product’s features and benefits, and why you need to know the difference. Does anyone not […]

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    Virginia Drew wrote a new post 10 years ago

    Form History Control – Don't lose your posts Form History Control is a Firefox add-on which runs in the background and saves everything you type into a form. For the Marketing Rebel Club you […]

  • Cartess posted an update 10 years ago · updated 10 years ago

    Is the Simple Writing System available for an immediate download, or must I wait for the stuff to arrive in the mail before consuming it? Thanks!

  • John Carlton wrote a new post 10 years, 2 months ago

    John Carlton's Best Ads: The One-Legged GolferGet all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This was my first golf ad, and i […]

  • James Hill posted an update 10 years, 2 months ago · updated 10 years, 2 months ago

    G’day,

    I have a question regarding leaflet drops or DL size letter box drops. Does anyone have any comments on which is better – running the same copy both size (you never know which side the prospect will see first – or running a front and back – the more you tell the more you sell.

    This is for a residential pest spray.

    Cheers,
    James

    • avatar
      Stan Dahl replied

      Hi James – This is one of the more interesting questions I’ve had run past me for a while. So congrats for that!

      If I was considering putting the same copy on both sides, I’d put in on just one side and leave the other blank. Would save printing money and I find it hard to believe a significant number of people don’t flip anything in their…Read more

    • John Carlton replied

      Hi James. Yes, test, if you can. You should always be testing, anyway. The “classic” leaflets or postcards I’ve seen biz like this (pest extermination, rug cleaning, etc) use copy that is exactly like a good ad — headline, hook, explanation of benefits/features, offer, pitch, call-to-action. And it takes up every square inch of available space –…Read more

      • James Hill replied

        Thanks for the advice John.

        As Stan mentioned, I was able to rationalise the pros and cons. As you’ve said, it comes back to the more you tell the more you sell.

        I’m definitely testing, via dedicated phone number and an offer code (bibs and braces I know).

        Though, I thought I’d ask ask the question – it’s the old adage of never being able to…Read more

Recent Member Lessons

License to Steal: The Nickel Letter

by | Aug 27, 2010 |

In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.

License to Steal: One-Legged Golfer

by | Aug 27, 2010 |

This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.

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