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Virginia Drew wrote a new post 11 years, 9 months ago
Introduction to Mind Mapping
Mind Mapping has become more and more popular in internet marketing circles, and is equally useful for all business owners. It allows you to […]
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Virginia Drew wrote a new post 11 years, 10 months ago
Can You Earn an Income Publishing Kindle Books?Unless you have been hiding under a rock lately (or are not on any online marketer’s list) you have probably been told countless times that K […]
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Virginia Drew wrote a new post 11 years, 10 months ago
How to Format a Manuscript for Publishing
A great way to establish yourself as an expert, make it easier to get media appearances, and grab the attention of your best prospects is to […]
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Virginia Drew wrote a new post 11 years, 10 months ago
How to Write Your Book
How to write your book…Pretty lofty title, eh? I originally called this post “How to Write A Book”. But, there is a world of difference b […]
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Virginia Drew wrote a new post 11 years, 10 months ago
Introduction to Public DomainThere has been a lot of talk recently about using public domain work as a basis for content…for websites, books, ebooks, etc. One thing that is […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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