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Virginia Drew wrote a new post 11 years, 11 months ago
How to Use Video with Email to Promote your BusinessVideo is a great way to get new customers (by “customers” I also mean “patients” or “clients” or whatever else you may call them) as well as to […]
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The Marketing Rebel Team wrote a new post 11 years, 11 months ago
There’s Gold in your Email Signature…
Overview: This short video provides some great ideas to promote your product, your videos, and your website […]
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Virginia Drew wrote a new post 11 years, 11 months ago
Member Call — Using Email to Promote Your Business
I recently spoke with Marketing Rebel Club member Mitch Tarr, owner of Zin Marketing, whose business is strictly email marketing for clients. I […]
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Virginia Drew wrote a new post 11 years, 11 months ago
An Easy Way to Sell Physical Products Online
If you are selling ebooks, MP3’s or video instruction, it is easy to do so online. Just put in an order/payment link and a download or “watch […]
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Virginia Drew wrote a new post 12 years ago
How to Do In-video Programming and Create Captions and Annotations on Youtube
Captions and annotations help you with SEO within Youtube. In this video, I show you how to: Use in-video programming to add a watermark to […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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