Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
The Marketing Rebel Team wrote a new post 1 year, 7 months ago
The Art of Persuasion: How Yanik Silver Crafts Winning Copy That ConvertsIn this call, David interviews Yanik Silver, a successful internet marketer known for his expertise in direct response marketing. Yanik discusses […]
-
The Marketing Rebel Team wrote a new post 1 year, 7 months ago
John Carlton's Best Ads: Black Hawk Down!I read a lot. And I advise you to read a lot, too. As an old English teacher once told me: Read a book a week. And then, in your spare time, read […]
-
The Marketing Rebel Team wrote a new post 1 year, 7 months ago
John Carlton's Best Ads: Your Personal InvitationI love to do “personal invitations”. It’s the ultimate use of personalization. You don’t have to make the piece “look” like a real invitation, but […]
-
Virginia Drew wrote a new post 1 year, 7 months ago
David's Inner Circle Bonus: Facebook Ads Demystified
This is the transcript from the video: .. [adrotate group="3"]
-
Virginia Drew wrote a new post 1 year, 7 months ago
Hot Seat Seminar and Copywriting Sweatshop Event Videos – Marketing Rebel Insider's ClubOnce a month we post videos shot at one of John Carlton’s exclusive live events. These events typically cost $5,000 or more to attend. Some of […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course