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Virginia Drew wrote a new post 1 year, 7 months ago
The Art and Science of Swiping CopyHowdy. You’re probably on this page because you followed the The Art and Science of Swiping Copy link and: (1) You’ve invested in the ful […]
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Samuel Pealing posted an update 1 year, 7 months ago · updated 1 year, 7 months ago
Hey all! After years of online marketing and studying copy, I realised I’d never learnt from one of the best.
I’ve spent the last few years perfecting a facebook ads system that generates high quality, low cost leads for home improvement companies, and I’ve created a course that I’m about to take to market.
I haven’t started on the copy yet,…Read more
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Virginia Drew wrote a new post 1 year, 7 months ago
Get Back to the Basics It is more important than ever to build your marketing on a solid foundation of the marketing basics. Maximize every element in the traditional […]
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Leon Bleiweiss posted an update 1 year, 7 months ago · updated 1 year, 7 months ago
Hello there, i am also a newbie. I have some experience with content writing (for clients & money! 🙂 ). I want to expand into sales copywriting, and most important of all: land clients!
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The Marketing Rebel Team wrote a new post 1 year, 7 months ago
John Carlton’s Best Ads: 22 Minutes And 17 SecondsThis is one of my favorite examples of a “bonding” letter. By that, I mean there are deliberate elements here that help a targeted audience […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
You want to write emails from coaches and consultants to their lists? Is there a specific market you would want to start with? It seems that the type of email you would write would vary depending on what the coach teaches, so if you were to specialize in a certain niche then it would be more attractive to a prospect. You would probably find…Read more