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Alan Pescud posted an update 1 year, 7 months ago · updated 1 year, 7 months ago
Hi All
I have a new product “Instant Calmer-4 Wickedly Effective Ways to Neutralise Financial Traders Stress in under 10 Minutes.” Its a short pdf and the price is $4 – so doesn’t need much high powered copy.
My question is about the contrast of -“people will do much more to avoid loss than to make gain” and Carlton’s advice to “paint pretty…Read more -
Don Bury posted an update 1 year, 7 months ago · updated 1 year, 7 months ago
Call me crazy, but my obsession is creating direct mail with messages to move business owners into raising their hands for help with their expensive business insurance. (I help people deal with their insurance brokers and reduce costs 12% to over 30%) I’m sure it is possible with direct mail long-term drip campaigns, and I’m gearing up for fresh,…Read more
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Hi Don. I’m not familiar with a fast print and mail service that will print the address on a non-windowed envelope. I suspect because that at least doubles the printing cost and they all compete on price.
Have you contacted every print shop within an your drive? Local print shops still to very good work. If you have anything they can do, they…Read more
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Wow, thanks for your helpful, actionable reply Stan. I don’t understand your last sentence: “One big news even can draw attention for the days around your mailing.”
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Eddie2 posted an update 1 year, 7 months ago · updated 1 year, 7 months ago
Hey, I am new here. Joined to learn how to actually craft winning emails. I am coach and want to be able to have a email campaign to convert my email list into my program.
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Welcome, Eddie!
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Matt Cascarino posted an update 1 year, 7 months ago · updated 1 year, 7 months ago
Hey, everyone. I’m new ’round here and pumped to get started. The best thing I like about copy training is you can learn something in the morning and likely apply it by that afternoon. I’m already drawing from “Kick Ass Copywriting Secrets” and John’s power words. Thanks for having me!
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Welcome, Matt!
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Tomasz posted an update 1 year, 8 months ago · updated 1 year, 7 months ago
Hello,
My name is Tomasz, I’m from Germany and I work as a copywriter in two different capacities:
Firstly, I work as a freelancer, collaborating with various personal brands and companies, and occasionally taking on projects. I have already accompanied several successful six-figure launches.
Secondly, I work full-time as a copywriter for…Read more
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Hi Tomaz, I’ve been traveling around Europe for a few weeks. I missed your post moving hotel to hotel.
Based on what you’ve posted, I have questions. So my tips might be off. But if I had to do a few things to bring in one new client in 30 days, here’s what I’d do.
Contact all your prospects. Ask if they have tracking data on their email. Opens…Read more
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Hi Stan,
yes, this was a very helpful input. Thank you 🙂
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Do not skip any points about avoiding pain. For all of the ways people relate differently to marketing messages, one thing that has not changed is –
People won’t spend much, if anything, to prevent a pain from happening somewhere down the line. They will spend a LOT to make a current pain go away.
It’s OK to also list future benefits. As…Read more
Thanks Stan
Deleting “$4” – also – I hadn’t got the distinction between preventing future pain and making current pain go away.
so if I understand you correctly
“How much would you lose by making one bad trading decision”
would be better changed to
“How much are you already losing making bad decisions forced by stress?”
Thanks again