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Sean Van Zant posted an update 2 years, 8 months ago
What is a recommended process to contact my first clients on LinkedIn?
What script should I start off with?
Then, what should I say after the reply to the initial script?
Should I wait to be asked to send samples?
Any other tips on reaching out to my first client on LinkedIn?
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Sean Van Zant posted an update 2 years, 8 months ago · updated 2 years, 8 months ago
What exactly is the “sweet spot” of an avatar? As far as a somewhat detailed so I can understand it a lot better.
I would like a little more explanation than the SWS video teaches.
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Sean Van Zant posted an update 2 years, 8 months ago · updated 2 years, 8 months ago
What exactly is the “conversation going on in the prospect’s mind”? And how can I enter it?
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Hi Sean: The conversation going on in the prospect’s head refers to how he thinks about the product and why he needs it. For example, if you have a weight loss product and your market is 20-something females, they are probably thinking about how they will look in a bikini next summer. If you start talking about how gorgeous they will look in a…Read more
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Brett Irvine posted an update 2 years, 9 months ago · updated 2 years, 8 months ago
Hello everybody. My question is regarding “Blind Headlines”. On Facebook.
(I sell a weight loss program I created myself. It sells for $89 CAD. Basically a “How To” on a modified Ketogenic Diet. I know Weight Loss on FB is it’s own ballgame.)
I do understand what a blind headline is. Although, they can be tricky. I won’t get into that, but…Read more
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Hi Brett: You say you are using “free” ads in groups. Are these really ads or are they posts in the group? I have never heard of a free FB ad.
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Virginia, yes I am using posts in the group. Usually under “discussions”.
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The guidelines on what you can say in an ad apply to paid ads.
As far as posts in groups go I believe you are at the mercy of the FB algorithm, as well as options that group members have chosen (like how many posts from that group they want to see).
Also, the more engagement you can get on your posts the more they will be seen by group…Read more
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Brett Irvine posted an update 2 years, 8 months ago · updated 2 years, 8 months ago
I Finally Did It…But Now I’m Full Of Questions….
So, yesterday I did something I thought would be boring and painful as hell. Turned out to be a massive ‘eye-opener’ beyond my wildest imagination….
and it really wasn’t that hard after all.
I sat down ALL DAY (ok, so that’s about 4 hours for me) and did a FEATURE/FACT List. Whooo. I…Read more-
Those are features. You have to figure out which are the most important to your customer. Then go one step further and write down why your customer should care about each of them. Those are the benefits.
For example: Discover how to reverse Metabolic Syndrome (you’ll look great in that bikini next summer after you have lost the extra…Read more
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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The sweet spot of a prospect is the same as the hot button. What do you have to say that will hit home and generate a hunger for your product? For example, in a golf product, the prospect may want to impress his buddies. That would be a sweet spot. He may know that he will never break par, but he may be eager to buy if you can convince him…Read more