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Brett Irvine posted an update 2 years, 8 months ago
Question Regarding Refund Rates and How To Lower Them….
If your product has a high return rate, how do you address that? In my case I sell a weight loss program that focuses on Keto. The issue is that alot of people don’t want to commit to it because of so much crap info online they read. They say they know how to do it (but usually not).…Read more
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Sean Van Zant posted an update 2 years, 9 months ago · updated 2 years, 9 months ago
How would I as a copywriter, make that “Big Splash” as a beginning copywriter that John Carlton talks about?
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Sean Van Zant posted an update 2 years, 9 months ago · updated 2 years, 9 months ago
John makes a comment about working for Jay Abraham for free for doing something at the office for free.
What did John ask Jay Abraham about the office, to work for free?
In this post: https://1023.marketingrebelclub.com/lessons/ch-investment-properties/
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John had all access to everything.
He could sit in the back of the room and take notes when Jay consulted with clients.
He could go through every cabinet and pull out ads (and often results) to see what worked and what did not work so well.
He got feedback from Jay and the real-world on his copy.
It’s not that he asked Jay a lot of question.…Read more
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Wow, that was probably like drinking from a fountain made of gold.
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Sean Van Zant posted an update 2 years, 9 months ago · updated 2 years, 9 months ago
John teaches about how to study the competition.
What’s the fastest way to get up to speed on prospects and prospects?
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Hi Sean. It depends on the market.
Most of the big affiliate platforms publish all of the data on products there.
For example:
https://www.clickbank.com/blog/clickbank-top-offers/ — the range of consumer information products
https://warriorplus.com/marketplace/top-sellers — probably all biz-op related
If you create and account you…Read more
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Thank you Stan.
Cool!
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Sean Van Zant posted an update 2 years, 9 months ago · updated 2 years, 9 months ago
I’m gearing up to start offering writing company’s enewsletters and social media management and am looking for the best scripts and need some input.
Hi (first name).Hope you are well.
I noticed it’s been a while since your company has used social media (and/or) you don’t have an enewsletter.
Do you need someone to handle your social…Read more
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Hi Sean: I would start by targeting one industry or profession, and mention that you specialize in that industry. Introduce yourself and tell them why they should hire you. And don’t use “and/or”. If they don’t use social media, don’t say anything about a newsletter. And if they don’t have a newsletter, don’t mention social media. If they…Read more
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Yes it helps a lot.
Thank you Virginia!
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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The way John suggests you do it is like this:
“you only need one company, maybe it’s the first of 3 companies you help or something. But you make some kind of dramatic change that gets a testimonial from them that says “Unbelievable. We doubled profits”.”
So find a company that really needs help and that you know you can really help, and do it.…Read more
Wow, great advice.
Thank you again Virginia!