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Sean Van Zant posted an update 3 years ago · updated 3 years ago
What’s a great story type and subject to write to target the decision-makers in most niches?
Right now, I am using the analogy of me being a rare fish to catch in the sea of copywriters.
Here’s an excerpt of what I have so far on my homepage…
Finding a great copywriter is like trying to catch a rare fish in the Atlantic Ocean.
These…Read more
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Sean Van Zant posted an update 3 years, 1 month ago · updated 3 years ago
What are the steps to write a sales letter?
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Hi Sean: I see you purchased the SWS home study course. Those are the 17 steps that John recommends.
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Ivan Iniguez posted an update 3 years ago
Hey.
I’m Ivan. I just joined MRIC… happy to be here!
I’d start by asking a question and hopefully someone can help me.
How do you create offers and landing pages that are social media friendly (like Facebook, Google)? -
Sean Van Zant posted an update 3 years ago · updated 3 years ago
Does anyone know a marketing director’s most urgent paint point that I can use to target with my freelance writing services?
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Hi Sean: What niche are you targeting? What size company? Are you sure the marketing director is the decision maker?
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Diego Salinetti posted an update 3 years ago · updated 3 years ago
i cant find my pdf kick ass…
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Hey Diego, Anne here. You can find the Kick-Ass course by clicking on the tab “Premium Products” and then ‘Kick-Ass Copywriting Secrets” on the top right of the page. Or just click on this link https://1023.marketingrebelclub.com/kacs-home-page/
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Hi Sean,
Your post caught my eye.
I hire copywriters. I help clients hire copywriters.
There is exactly zero chance I’d hire or even contact a copywriter who’s website or LinkedIn started with this.
Because I’m pretty sure this is the kind of copy we’d get from them.
GET TO THE F’ING POINT!
I don’t care about fish or Batman.
Show me what…Read more