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carla lanzon posted an update 3 years, 1 month ago · updated 3 years, 1 month ago
Morning all, am considering either the SWS or Copythinking courses. Which is better for someone just starting ? Many thanks 😊
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Dylan Lundgren posted an update 3 years, 1 month ago · updated 3 years, 1 month ago
Hi, I’m new to the course (and marketing in general!). I am moving through the Market Research section and would appreciate any tips. I am putting together a program for individuals in recovery from addiction to MOVE BEYOND ADDICTION and TO RECOVER WHO THEY ARE. Kind of broad I know. What I mean by this is ADDRESSING SOME OF THE PAIN POINTS that…Read more
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Hi Dylan: You say you have been involved in this niche for years. What specifically do you do now?
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Hi @Virginia Drew. I’m an addiction recovery advocate/speaker I also work for a healthcare services company, offering different services such as yoga and recovery coaching.
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Linh Truong posted an update 3 years, 1 month ago · updated 3 years, 1 month ago
Does anyone know if the prices of David Deutsch’s Inner Circle membership and his A-List Copywriting Secrets course will go up in the first week of February?
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Hi Linh: This is a question for support. Please go to MarketingRebelSupport.com and open a ticket. Thanks.
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The Marketing Rebel Team wrote a new post 3 years, 1 month ago
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS…THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM.
One of the biggest mistakes […]
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Jacob Jans posted an update 3 years, 1 month ago · updated 3 years, 1 month ago
What are the best practices, in terms of post-purchase copy for a membership? I run one similar to MRIC, but in a different niche; curious to hear about possible best practices that I may be missing.
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Hi Jacob: First impressions are very important. Make it crystal clear how they are supposed to log in to the members’ area. If there is a path they have to follow, make sure to explain it. You can’t be too clear about these things. It may be obvious to you but it is not obvious to other people.
You might want to have someone who is not…Read more
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Virginia — That is helpful! Thank you.
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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The Freelance Course
Hi Carla: I asked Stan about this and this is what he said:
If they are a beginner, SWS is probably a better place for them to start.
It’s not a basic course. But it does carefully define all the terms and structures of sales copy.
In ALCS (Copythinking), David was talking to a room full of people with some experience. At times, he jumps…Read more