Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
Son Do posted an update 3 years, 5 months ago
This is a guide that I wrote recently, about a very simple and effective way to learn English.
The principles can be applied to learn other languages though.
(I’d been struggling with English for more than 10 years. Until I stumbled upon this method 5 years ago)
What do you think?
Love to hear your feedbackBASIC PRINCIPLES:
– Focus on passive…Read more -
Craig Pence posted an update 3 years, 5 months ago · updated 3 years, 5 months ago
Does John have a blueprint or some sorta worksheet with a list of questions to help complete the “sales detective” research?
Thanks!
Craig -
The Marketing Rebel Team wrote a new post 3 years, 5 months ago
John Carlton Copy Tips: How to Become a Better StorytellerIn this copywriting hotseat John Carlton discloses some simple steps we can take to become better storytellers. John’s comments: The secret (to […]
-
Hi, I just signed up for another month, to dig deeper into the resources you have to offer. But here’s a promise you make at the top about steps to better storytelling:
“In this copywriting hotseat John Carlton discloses some simple steps we can take to become better storytellers.”
But what are those simple steps, besides reading and watching movies?
I was looking for those steps, like 1, 2, 3, 4… and so o.. Where does that reside in this system?
-
-
Jamilah Graham posted an update 3 years, 5 months ago · updated 3 years, 5 months ago
Hi everyone! I’m a copywriter trying to write better sales copy! So far I’m loving what I’m learning:)
-
Hi Jamilah: I see you have the Kickass Copywriting Secrets course. That will help you a lot. I would also suggest you go through the (free) Pint of Beer Ad Challenge. John shows how to create a simple sales letter. Just click on the Simple Writing system banner in the right column. It doesn’t mention Pint of Beer on that page, but after you…Read more
-
-
Delano Carson posted an update 3 years, 6 months ago · updated 3 years, 6 months ago
Hello Clubhouse my name is Delano. I currently own a business in the hair industry and wanted to dive deeper into writing copy to improve my sales and customer engagement. I look forward to what I learn from this journey. Here we go……
-
Hi Delano: Congratulations on your purchase of Kickass Secrets of a Marketing Rebel. I know you will learn a lot from it. I would also suggest that you check out the (free) “Pint of Beer Ad Challenge”, which will show you how to quickly create a “pretty good ad”. Just click on the Simple Writing System link in the right column.
-
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
Not really, Craig. It all depends on the market, the client, the prospects, and what missing knowledge you have about it all. Think in layers: The first layer of stuff to find out is just the basics — who, what, where, why, when, how. How many sales, how big the market share/niche, where the problems lie (according to the client, who may be…Read more
Very helpful, thanks John!