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Brad Lloyd posted an update 3 years, 6 months ago · updated 3 years, 6 months ago
First time encounter of John Carlton was 1992, after 3 days in Tampa, Florida with Ted Nichlas. Now back here.
How do your suggest on build a plan for: “Magic Words That Brings YOU RICHE$”
Thanks, Brad Lloyd
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Alejandro posted an update 3 years, 6 months ago
Does anyone have great examples of email sequences that worked? Or any courses that teach you how to create them?
Thanks in advance.
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The Marketing Rebel Team wrote a new post 3 years, 6 months ago
Here is that notoriously-long letter I wrote to the bodybuilding market a few years back. It’s a trimmed-down version of the 23-page letter that originally went out - we condensed a bunch of the charts and […]
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Nelson Perine III posted an update 3 years, 6 months ago · updated 3 years, 6 months ago
Hello, my name is Nelson. I am rookie copywriter and also the copywriter for my sister’s very new business(It’s an online boutique store). I’ve taken some classes on copywriting and wrote some copy but I need more direction, and a mentor. Right now I am just floating in the ocean without a map. Hopefully, I can fine tune my writing skills and…Read more
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Hi Nelson: I see you have invested in the Simple Writing System Home Study Course. That is a great place to start. If you have any questions along the way, feel free to post them here.
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Alejandro posted an update 3 years, 6 months ago
Hey guys!
So I’ve been going through what John calls “Shameless Whoring Phase” for a couple of months now.
I’ve had the interesting experience to work with many niches:
Did a couple ads for my boss (she does networking events in Miami covering different topics), did an ad about a cryptocurrency product, a spirituality/mindset book, a lady…Read more
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Hi Brad: I’m sorry but I don’t understand the question.