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Recent Member Lessons

License to Steal: The Nickel Letter

In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.

License to Steal: One-Legged Golfer

This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.

Premium Programs

Platinum Mastermind 

The Simple Writing System

Enter The Clubhouse

Kick-Ass Copywriting 

Carlton Swipe Files

The Freelance Course

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