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Donna Riccardo posted an update 4 years, 9 months ago · updated 4 years, 9 months ago
I’d love some feedback on the title of my lead magnet. It started out as “7 Things NOT to do When Speaking to an Audience that NO ONE is Telling You”. I recently changed it to “7 Uncommon Secrets of Public Speaking the Pros Use.” The content is the same.
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Robert Michaelson posted an update 4 years, 9 months ago · updated 4 years, 9 months ago
Hello everyone
I just joined and this is my first post. I am a retired advertising and marketing executive had my own business and my forte was direct sales belly-to-belly eyeball-to-eyeball. I have been struggling to make the transition to internet marketing. I think my copywriting skills a fair cuz of my sales background but I have a lot to…Read more-
Hi Robert: Camtasia is kind of the state-of-the-art in video production. I think it costs $199, It used to be $299 but they reduced it a few years ago. They come out with a new one every year or so and try to get you to upgrade but that’s not necessary. Just google Camtasia and you will get the link. They have a trial version which you can…Read more
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I know you can do this on Zoom for free. It will even download a separate mp3 for you along with the video file. And I believe Loom has a free option also.
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Virginia you gave me some good ideas especially doing a FB live video. I can just imagine that I am selling to someone.THIS I CAN DO! Thanks
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ERIGGA posted an update 4 years, 9 months ago · updated 4 years, 9 months ago
Hey guys, i’m new just bought johns kick ass membership. i’m starting a copy writing career… i was hoping i could get some info on how good my sales letter is( just finished it, its just 35 pages and about 8000 words, don’t know if its enough) i had to hand write one of johns sales letter and it actually gave me the courage to start and now i…Read more
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Hi ERIGGA:
In order to get feedback on your letter you have to post it here. There is a post on how to do that here: https://1023.marketingrebelclub.com/lessons/post-pdfs-in-the-clubhouse/
It also has links to articles explaining how to create a PDF if you don’t already have it in PDF format.
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oh my goodness… i dont know why im just seeing this after a week..i was actually stuck on the next step to follow or approach a potential client… glad i saw the notification after watching a video on google alerts…thanks for that too virginia…i will post it right away.
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Here goes nothing… tell me what you think guys…
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Hi Virgina,
I hope you are doing well!
Few days ago, I bought the Kick-Ass Copywriting, but I am kind of obsessed with research, since EVERY A-list Copywriter says it is so crucial….
And I don’t know how and where to research, how to identify the ideal customer and so on.
My question: Could be so kind a point some research I can dive into…Read more-
Hi Koffi: In your market research you want to identify the main competitors and get a handle on the size of the market (in part to determine if there is a market there).
Usually if you are in a market you will know who your main competitors are. If it is a new market, you can google the name of the product and see who comes up. Go to their…Read more
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Paul Bloor posted an update 4 years, 9 months ago · updated 4 years, 9 months ago
Hi All,
Good to be in the company of like minded people. The site has a lot of valuable information.
Im currently looking for a career change and would like to eventually sell some information products such as Ebooks.
First though, I would like to learn copywriting skills and freelance for other businesses so I can bring in some extra…Read more
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Hi Paul: The Simple Writing System is designed for those who are just beginners. But having a coach to give personalized advice means that copywriters of any level of skill can still get a lot out of it. The coach meets you at the level you are at and helps you go from there.
I took it quite a few years ago and didn’t really know anything…Read more
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Hi Virginia,
Thank you for the quick response, much appreciated.
The other thing Im not sure about is deciding exactly which area of copywriting to follow. Looking at information online, people seem to advise concentrating on one aspect such as direct mail, white papers, technical papers, landing pages, SEO etc…I have information overload…Read more
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The Simple Writing System will give you the skill you need to write any type of sales copy. After you are finished you can decide, based on what niche you want to specialize in , what types of copy will need to be written. As far as I know, white papers and technical papers are content-based. They really aren’t sales copy. You would be…Read more
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Thank you for clearing that up for me.
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Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
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Hi Donna,
Can you set up a split test and run each title past at least a few hundred people?
There are so many variables with headlines like this. Any time you can test, that’s going to be your best option.
Stan
Ok. That’s well beyond where I am right now.
New question: How do I navigate the site? There’s so much on there and it’s confusing to know where to start.
I don’t have time to dig around and figure it out. I just want to know where to start and how to progress.
Hi Donna:
There is no one path for everyone on this site. You have to start where you are right now.
What type of business are you in, and what are the roadblocks you are currently facing?
We have information on all types of marketing tools, but it can be overwhelming if you don’t stay focused on what you want to achieve. You can’t just go…Read more