Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
The Marketing Rebel Team wrote a new post 10 years, 11 months ago
Simple Writing System: Sell the Benefits 2
In this video clip, John Carlton explains the difference between features and benefits for marketing a product or service. This is point 4 of […] -
The Marketing Rebel Team wrote a new post 10 years, 11 months ago
Simple Writing System: Sell the Benefits 1
In this video clip, John Carlton explains the difference between features and benefits for marketing a product or service. This is lesson #4 of […] -
The Marketing Rebel Team wrote a new post 10 years, 11 months ago
John Carlton – How to Write a Book in 14 Days
During a Marketing Hotseat, John explained why you should have your own book and how to write it in 14 days. He lays it out in an easy to […]
-
Michael W posted an update 10 years, 11 months ago · updated 10 years, 11 months ago
Hello everyone, I am looking for a part time copywriter that will both write email copy for our outbound campaigns as well as for clients, plus coach other non-marketing focused content writers on how to improve their writing style etc. This will be a mix of marketing copywriter, team player, and writing coach. I’m not sure if this is the best…Read more
-
John Carlton commented on the post, Swipe File Letter: Hyper-Effective Cover Letter #7: Bargain Alert 10 years, 11 months ago
Hi Carl. In general, yes, the average human is willing to expend approximately zero effort to learn anything… until properly motivated. And even then, no matter how simple and easy the process is, most will not […]
Recent Member Lessons
License to Steal – The Only Sex Book You Will Ever Admit to Buying
In this video John Carlton discusses his letter for a major publisher for a book on human sexuality. The video begins with an outline of the seminar, brief introductions of the participants, and moves on to discuss how this letter has been reused in many other markets. The discussion includes structuring headlines, using bullets, and working with clients.
License to Steal: The Nickel Letter
In this video John Carlton discusses using money attached to a letter to both enhance the story behind a product and capture a prospect’s attention. The topics include using personalization, sales detective work, finding the story behind a product, the use of guarantees, and the contrarian perspective.
License to Steal: The Amazing Discovery
This video is a discussion of a golf sales letter. The topics include how to define and create a “hook” for a product, writing headlines, and using bullets to reinforce the benefits of a product.
License to Steal: One-Legged Golfer
This video is an overview of John Carlton’s famous “One Legged Golfer” sales letter. The topics discussed include getting the story behind a product, the definition of a “control” in copywriting, bonding with your audience, and the use of time limits and other take away strategies.
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
Hi Michael – I’ve got a stable of writers across the spectrum of experience & price. I’ll need more info before I can connect you anyone. You can either post more info here, or if there are details you’d rather not share, go over to MarketingRebelSupport.com and open a ticket. Someone will contact you within a day or two. — Stan
Thanks Stan, I’ll post a support ticket. Much appreciated!