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The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Copywriting Tips: Does Your Prospect Know What You Do?
Gary sells and installs precast concrete steps. During this marketing hot seat, John talks to him about making sure his prospects had a reason […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Copywriting Tips: Copywriting for Adwords
This hot seat is for Jim Curley, who is an established marketer. He wants to improve his adwords campaign for a product that teaches how to […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Marketing Tips: A Good Copywriter is a Consultant
In this marketing hotseat, John explains that a good copywriter is a marketing consultant, not just a vendor. Â A vendor competes solely on […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton Copywriting Tips: The Snarling Beast Mindset
In this excerpt from a copywriting sweatshop, John Carlton talks about his snarling beast mindset…how he attacks the computer with a […] -
The Marketing Rebel Team wrote a new post 11 years, 1 month ago
Kevin Rogers: Skeptical Visitors to Raving Fans in 30 Sec.
In this clip from the Action Seminar, Kevin Rogers shows how he uses principles of stand up comedy to create a killer USP and convert […]
Recent Member Lessons
Transform Your Internet Business: Essential Strategies for Successful List Building with Tellman Knudson and Shawn Casey
On this call, David Deutsch interviews Tellman Knudson and Shawn Casey on the critical role of list building in internet marketing and its synergy with effective copywriting. Tellman, who overcame personal challenges to become a successful internet entrepreneur,...
John Carlton’s Best Ads: The Penny Letter
Sometimes we all like to pretend we're not motivated by money. That's fine to believe if you want...but you cannot afford such delusions if you are a marketer. People respond to money at a visceral level They almost never receive money for free, and especially not in...
John Carlton’s Best Ads: Shortcuts For The Scanner
I chose this letter (which continues to work very well to both house and outside lists) because of the cool handwriting and doodles in the margins. This goes back to the concept of "humanizing" your letters. The handwritten notes and circles are in a...
John Carlton’s Best Ads: Deposit Directly Into Your Account
The check on the first page of the letter PDF comes stapled to the letter behind it. This is one of TRS's best-selling teachers ... and one of the reasons for that is his willingness to let me write outrageous copy. The beauty in this technique is the way the cut...
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