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The Marketing Rebel Team wrote a new post 11 years, 1 month ago
John Carlton: How to Write Effective Sales Copy
During the Action Seminar, John Carlton disclosed the 5 revelations about sales copy that changed the way he writes. John’s […] -
The Marketing Rebel Team wrote a new post 11 years, 2 months ago
Kevin Rogers/Chris Haddad: Key to a Successful Launch
Kevin Rogers and Chris Haddad run very successful online launches. In this clip they disclose the 2nd rule of launches. A launch is a […] -
Aleksandar Popov posted an update 11 years, 2 months ago · updated 11 years, 2 months ago
Hi John,
I’ve got a question.
I’m reading your letters now and I find them unbelievable and outrageous.
I know you say that copy is theater and I feel these same letters grab and shake me emotionally.I guess I’m afraid that if I use words that are absolutes like: He’s never lost a game. He’s never been beaten. You can do it every time.
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The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton Copywriting Tips: Using Quotes in Headlines
John Carlton’s hot seat is for Brian, who wrote a sales letter for the launch of an online product. Here, they discuss using quotation marks in […] -
The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton: How to Keep Moving Forward
John Carlton tells how to blow through obstacles and keep moving forward in your business. There are 4 steps that you go through to move […]
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On this call, David Deutsch interviews Tellman Knudson and Shawn Casey on the critical role of list building in internet marketing and its synergy with effective copywriting. Tellman, who overcame personal challenges to become a successful internet entrepreneur,...
John Carlton’s Best Ads: The Penny Letter
Sometimes we all like to pretend we're not motivated by money. That's fine to believe if you want...but you cannot afford such delusions if you are a marketer. People respond to money at a visceral level They almost never receive money for free, and especially not in...
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I chose this letter (which continues to work very well to both house and outside lists) because of the cool handwriting and doodles in the margins. This goes back to the concept of "humanizing" your letters. The handwritten notes and circles are in a...
John Carlton’s Best Ads: Deposit Directly Into Your Account
The check on the first page of the letter PDF comes stapled to the letter behind it. This is one of TRS's best-selling teachers ... and one of the reasons for that is his willingness to let me write outrageous copy. The beauty in this technique is the way the cut...
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Hi Aleksandar. Good question, and it’s something I’ve taken great care to explain over the years.
Basically, the underlying “reason” for the way I’ve written many of my more hard-hitting ads is the “message to market match” — I first strove to understand how my prospects in that market think, how they and I might engage in a real conversation……Read more
Hi John!
You hope this helps?
IT HELPS A GREAT DEAL! THANK YOU!
I’ve listened to you a million times saying: Get into their head and talk to them as you’d do if you two were there together in a bar. Talk to them as they talk and tell them what they need to hear to move them into action – the action of buying your product.
And yet, my bea…Read more