Welcome back to the club!
What’s happening in the Clubhouse
Click here to join the conversation
Latest Activity
-
The Marketing Rebel Team wrote a new post 7 years ago
Creating content the easy way…
If you have been creating content for any length of time, you are sitting on a gold mine.
Just combine, split, convert.
You can:
Reach new audiences: People consume content in […]
-
Victor Cheng posted an update 7 years ago · updated 7 years ago
Hello all, I am relatively new to copywriting. The other day I saw a job post looking for “Mad Men / Mad Women Copywriter”. What does this term mean for copywriting?…I know there was a TV show of “Mad Men”, is that where this term originated?
-
Kevin Mao posted an update 7 years ago · updated 7 years ago
Hi, I am a fresh new business owner. I am a physical therapist. I help health-conscious people aged 45+ heal their bodies naturally, reduce their stress, and stay active and mobile without having to rely on painkillers or unnecessary surgeries. I have started a cash-based practice to charge premium rates for premium service.
I opened doors on…Read more
-
Hi Kevin: Welcome to the Club! One thing I would suggest is that you sign up for the (free) Simple Writing System Express Course. It will help you nail down who your prospect is, what he needs, and how you can help him.
Also, I would suggest that you apply for a hot seat. John and Stan can help you out with either marketing or copy…Read more
-
-
The Marketing Rebel Team wrote a new post 7 years ago
Are your pages loading quickly?One of the most important metrics used by Google now is the speed the page loads. This is made even more important by the fact that more and more […]
-
Shlomi Shraga posted an update 7 years, 1 month ago · updated 7 years ago
Hey MRIC team, I’m an engineer looking to start writing copy for b2b companies, and I’m trying to write a lead-gen letter for small hi-tech companies CEOs or b2b ad agencies marketing division. I feel I don’t really know my market good enough, i.e. what are these CEOs real marketing struggles and the b2b agencies problems. Can you give me specific…Read more
-
I’d mine LinkedIn to find connections who belong to your target market.
I’d try to prepare for the email exchange or phone call so I had a good chance of being valuable. Some information I’d put together, top issues / trends, etc.
Then I’d contact them, forward the info, and ask how I can help them.
Ask a lot of questions if I could get them…Read more
-
awesome insights there guys, thank you so much! I’ll definitely check these out.
-
Recent Member Lessons
John Carlton’s Best Ads: The Accidental Discovery
Golf is one of those golden markets that is clearly targeted...and populated with people who have an irrational passion for the sport. They don't bat an eye when I address them as "golf nuts" (which I frequently do). They glorify in their passion. They are so...
John Carlton’s Best Ads: World Famous Street-Fighter Will Give You A FREE GUN
This piece has mailed as a letter and run as a magazine ad for over seven years. It's a prime example of ''in your face' muscle writing-- it literally asks you to find a large friend, and have him point the gun at you and squeeze the trigger. It's not a "nice" ad....
John Carlton’s Best Ads: A Special Notice
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect "think about it" will kill the sale. Here is an example of piling...
John Carlton’s Best Ads: Final Notice!
Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The "look" of the words "Final Notice" is important, too. It looks like a real stamp, and the ink is red. It is stamped off-center, so it appears to have been...
Premium Programs
Platinum Mastermind
The Simple Writing System
Enter The Clubhouse
Kick-Ass Copywriting
Carlton Swipe Files
The Freelance Course
Pete’s absolutely right, and his advice is spot on. Mad Men is short for Madison Avenue, which ruled advertising in the 50s and 60s with ads crammed with visuals and slogans — about the opposite of the direct response long copy format I endorse.
Still, there are markets that require brand awareness over actual selling in the advertising, and so…Read more