I have also bolded certain parts within the email to help the copy create impact.

Any tips would be greatly appreciated.

Thanks,
Ari

Hi Ari,

Thanks for posting this email.

I have so many questions about your business, it’s hard for me to make specific suggestions on your email copy.

I suggest you sign up for a hot seat with John Carlton and I. That will give us a chance to ask you some questions and focus your marketing niche. That should happen before we look at specific…Read more

Here’s what your lazy marketer hopes you never find out…

I don’t think I would have read past that, because I don’t know what you mean.

… those lame digital marketing gurus F-up everything….

You can use language like this, but it will need to be who you are. You’ll lose a lot of people at that line.

It sounds like you’re going with a…Read more

* this is what i used with the help of kick ass copy writing & Johns power words for my quoting copy can someone please advise where i can improve?

Hi, (THEIR NAME)

First of all congratulations on your up and coming wedding!

Thank you for your inquiry,

I have sent you an attachment with our official pricing, ( SEND THEM PDF WITH…Read more

Hi Ari: Re your original question. John and Stan can give you some great ideas about creating your USP. Just apply for a hot seat (link in the right column) and they will give you 30 – 45 minutes undivided attention.

I will reply re your email tomorrow.

Hi Ari: To whom would you be sending this email? It is almost always better to introduce price during a face-to-face sales conversation. An email is very impersonal and presenting the price like this gives them too much opportunity to find reasons to say no.

That said, you are right to introduce scarcity into your offer, and this looks like a…Read more