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The Marketing Rebel Team wrote a new post 1 year, 9 months ago
John Carlton's Best Ads: The Only Sex Book You'll Ever Admit To BuyingYou have to imagine what was going on in Rodale’s collective head at the time. This is a very conservative, east-Pennsylvania-based publisher — […]
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Kenneth Underhill posted an update 1 year, 9 months ago · updated 1 year, 9 months ago
I’m new to the party. Any particular lessons you recommend focusing on?
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The Marketing Rebel Team wrote a new post 1 year, 9 months ago
John Carlton's Best Ads: Hot Off The LotThis is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I’m the worst sort of […]
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The Marketing Rebel Team wrote a new post 1 year, 9 months ago
John Carlton's Best Ads: Slash Strokes… Without Even Trying!Here, I confronted a major objection in the reader’s mind right off the bat:Â Everyone on the house list for this client had recently been […]
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Sean Van Zant posted an update 1 year, 10 months ago · updated 1 year, 10 months ago
Hi there.
I recently bought the John Carlton’s best ads.
What are some great ways to get the most out of them other than handcopying them, and reverse-engineering them?
How can I get the principles in my unconscious, so that when I write become second nature1/
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hand copy them on paper – half an hour or whatever a day with coffee at a cafe on the beach, if that’s an option. Supposedly helps wire the writing into your neurophysiology, or so says gary halbert or jay abraham or someone who knows what they’re talking about
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Sean: This would be a good question for David in your next Inner Circle coaching session.
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Hi Sean, When I break down proven ads, I print them if I can. Paper is better than a screen for my process.
Then I circle almost every sentence. Why is this there? What job is it doing? Is it worth the space it uses? How could I do this job with different words?
I’ll circle words and phrases and do the same. What’s the power of this work or…Read more
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Thank you everyone!
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John Carlton’s Best Ads: The Accidental Discovery
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John Carlton’s Best Ads: World Famous Street-Fighter Will Give You A FREE GUN
This piece has mailed as a letter and run as a magazine ad for over seven years. It's a prime example of ''in your face' muscle writing-- it literally  asks you to find a large friend, and have him point the gun at you and squeeze the trigger. It's not a "nice" ad....
John Carlton’s Best Ads: A Special Notice
I always load up my ads with urgency. You never want to let your reader think she has the luxury to put the copy aside and think about the offer. World-class salesmen know that letting the prospect "think about it" will kill the sale. Here is an example of piling...
John Carlton’s Best Ads: Final Notice!
Another simple tactic to get extra readership out of an ad, without changing another word in the main copy. The "look" of the words "Final Notice" is important, too. It looks like a real stamp, and the ink is red. It is stamped off-center, so it appears to have been...
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Virginia Drew replied
Hi Kenneth: I would start with the John’s Best Ads, the Scuttlebutt sessions, and the LIve Event Hot Seats (all located under John Carlton’s Corner) because they are only available for a limited time. Then it depends on what interests you.