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The Marketing Rebel Team wrote a new post 1 month, 1 week ago
Copywriting Hotseat – Just Sell the Darn Thing
Dwight is selling a MLM product to businesses. Â There are 2 major points that are made. First, it is not targeted enough. Â The headline targets a […]
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khalid patel posted an update 1 month, 1 week ago · updated 1 month, 1 week ago
Hi There. I am totally new to the SWS and I am currently on Step 2 (Your Avatar). My question is, is it ok to use ChatGPT (or any other AI platform) to conduct Avatar research? I’ve used it a few times, and it seems to give me some pretty good insights. Just wondering what anyone’s views are on this, or whether it is a reliable method of research.
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The Marketing Rebel Team wrote a new post 1 month, 1 week ago
Cracking the Code of Persuasion: The Patterns Behind Great Copy
In this video, David Deutsch shares his transformative experiences working alongside industry legends like Jim Rutz and John Carlton. From […]
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The Marketing Rebel Team wrote a new post 1 month, 2 weeks ago
John Carlton's Best Ads: Did You Know There's $31 In Your Account?Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here’s a great twist on letting […]
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The Marketing Rebel Team wrote a new post 1 month, 2 weeks ago
The Secret to High-Converting Copy: How Tension Drives ActionAre you struggling to write copy that truly converts? In this video, David Deutsch dives into the secret weapon of effective copywriting: tension. […]
Recent Member Lessons
John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
The 4 Best Ways to Multiply Your Copywriting Success
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
John Carlton’s Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really Wants
Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together in one gargantuan volume. So I have to cover better sex... weight loss... earning more money......
John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads. Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main...
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Hi. John Carlton and I recorded AI for SWS. If you purchased SWS in the past few months, open a support ticket when we announce it, and I’ll make sure you get access.
We used ChatGPT to help us with Step 2: Your Avatar. (And every exercise.)
We picked a market John knows very well. Has sold them millions of dollars of products.
As we expected,…Read more