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The Marketing Rebel Team wrote a new post 1 month, 3 weeks ago
Sam Fishbein – Classic Salesmanship Secrets – Scuttlebutt Session
John talks to Sam Fishbein, a world-class copywriter who owned & ran a mega-profitable retail business for 45 years… and (most interesting) […]
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The Marketing Rebel Team wrote a new post 1 month, 3 weeks ago
The Secret to Effective Copywriting: Make Your Audience 'Vibrate'
In this video, David Deutsch delves into the core principles of effective copywriting, emphasizing the importance of adopting the reader’s […]
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The Marketing Rebel Team wrote a new post 1 month, 3 weeks ago
Keep Your Marketing Arsenal Well StockedHow can you expect to combat consumer resistance and attacks by competitors with outdated and limited marketing weapons? Today, smart marketers […]
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The Marketing Rebel Team wrote a new post 2 months ago
John Carlton's Best Ads: Hit-Generating PostcardGet all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them Here’s a quickie 6″x 4″ postcard I […]
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The Marketing Rebel Team wrote a new post 2 months ago
David Deutsch: Don't Do What's ExpectedEspecially if you have a lot of copy to create, it may tend to get a bit so-so… kind of predictable. In this video clip, David Deutsch reminds […]
Recent Member Lessons
John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
The 4 Best Ways to Multiply Your Copywriting Success
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
John Carlton’s Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really Wants
Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together in one gargantuan volume. So I have to cover better sex... weight loss... earning more money......
John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads. Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main...
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