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The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton's Best Ads: The Nickel LetterEasily one of the best self-defense letters I’ve ever penned. You open the envelope, you wonder why a nickel is attached to the letter … and […]
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The Marketing Rebel Team wrote a new post 11 years, 2 months ago
John Carlton: Learn Salesmanship From the Masters
John Carlton says that you should learn sales from the old-time masters. The ones who had to go door to door selling their products. They […] -
Jason Cliff commented on the post, Action Seminar Copy Panel: Target Your Copywriting Services 11 years, 3 months ago · updated 11 years, 2 months ago
Sorry USP.
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Jason Cliff commented on the post, Action Seminar Copy Panel: Target Your Copywriting Services 11 years, 3 months ago
What does UPC mean in copywriting?
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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
Action Seminar Copy Panel: Target Your Copywriting Services
Most copywriters try to be all things to all people. Â The most successful, though, are specialists. Â They spend a lot of time in one n […]
Recent Member Lessons
John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
The 4 Best Ways to Multiply Your Copywriting Success
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
John Carlton’s Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really Wants
Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together in one gargantuan volume. So I have to cover better sex... weight loss... earning more money......
John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads. Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main...
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