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The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton: Increase Your Awareness of Your Surroundings
John Carlton discloses a process he has used for many years to heighten his sensitivity to his surroundings and really be aware of what is […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
AS2 – Infusionsoft: The First Rule of Email Marketing
At the second Action Seminar, a rep from Infusionsoft, the CRM that forms the backbone of our business, teaches the first rule of email […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips – Learn to Tell a Good Story
In this copywriting hotseat John Carlton discloses how to break down a story so you can tell it well. John’s comments: Copywriting tips: […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tips – What Makes a Great Testimonial?
Copywriting tips: In this copywriting hotseat John Carlton explains what goes into a testimonial that increases conversions. John’s […] -
The Marketing Rebel Team wrote a new post 11 years, 3 months ago
John Carlton Copywriting Tip – Get Out of Your Own Way
Copywriting tips: In this copywriting hotseat John explains how to get the most out of a hot seat…listen and apply. Get out of your own […]
Recent Member Lessons
John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
The 4 Best Ways to Multiply Your Copywriting Success
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
John Carlton’s Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really Wants
Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together in one gargantuan volume. So I have to cover better sex... weight loss... earning more money......
John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads. Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main...
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