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The Marketing Rebel Team wrote a new post 1 year, 9 months ago
John Carlton's Best Ads: The Only Sex Book You'll Ever Admit To BuyingYou have to imagine what was going on in Rodale’s collective head at the time. This is a very conservative, east-Pennsylvania-based publisher — […]
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Kenneth Underhill posted an update 1 year, 9 months ago · updated 1 year, 9 months ago
I’m new to the party. Any particular lessons you recommend focusing on?
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The Marketing Rebel Team wrote a new post 1 year, 9 months ago
John Carlton's Best Ads: Hot Off The LotThis is an ancient manuscript for an ad I wrote maybe 15 years ago. If you know anything about me personally, you know I’m the worst sort of […]
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The Marketing Rebel Team wrote a new post 1 year, 9 months ago
John Carlton's Best Ads: Slash Strokes… Without Even Trying!Here, I confronted a major objection in the reader’s mind right off the bat:Â Everyone on the house list for this client had recently been […]
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Sean Van Zant posted an update 1 year, 10 months ago · updated 1 year, 10 months ago
Hi there.
I recently bought the John Carlton’s best ads.
What are some great ways to get the most out of them other than handcopying them, and reverse-engineering them?
How can I get the principles in my unconscious, so that when I write become second nature1/
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hand copy them on paper – half an hour or whatever a day with coffee at a cafe on the beach, if that’s an option. Supposedly helps wire the writing into your neurophysiology, or so says gary halbert or jay abraham or someone who knows what they’re talking about
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Sean: This would be a good question for David in your next Inner Circle coaching session.
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Hi Sean, When I break down proven ads, I print them if I can. Paper is better than a screen for my process.
Then I circle almost every sentence. Why is this there? What job is it doing? Is it worth the space it uses? How could I do this job with different words?
I’ll circle words and phrases and do the same. What’s the power of this work or…Read more
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Thank you everyone!
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Recent Member Lessons
John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
The 4 Best Ways to Multiply Your Copywriting Success
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
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Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together in one gargantuan volume. So I have to cover better sex... weight loss... earning more money......
John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads. Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main...
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Virginia Drew replied
Hi Kenneth: I would start with the John’s Best Ads, the Scuttlebutt sessions, and the LIve Event Hot Seats (all located under John Carlton’s Corner) because they are only available for a limited time. Then it depends on what interests you.