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David Deutsch posted an update 10 months, 1 week ago · updated 10 months, 1 week ago
One of my pet peeves is that too many people don’t take their copy for a “test drive” before they submit or run it.
Here’s an easy way to do it:
1. Give it to someone (preferably a potential prospect) to read. Or read it aloud to them.
2. Notice if and where they start to resist further reading or listening. (If you’re reading, notice…Read more
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The Marketing Rebel Team wrote a new post 10 months, 2 weeks ago
John Carlton's Best Ads: The Most Important Letter You'll Ever ReadFinally, here is a great example of a completely “blind” letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you […]
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David Deutsch posted an update 10 months, 2 weeks ago
Big (enormous, actually) mistake too many copywriters make…
Writing copy as if they are the first person in history to make that promise.
They say: Make a lot of money! Lose a lot of weight! Be more successful!
Prospects say: “Oh, please, tell me more.”
No they don’t. Prospects say: I’m outta here.
You need some MSP:
✅ MAKE…Read more
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John Carlton posted an update 11 months ago · updated 10 months, 4 weeks ago
Have you watched the Copywriting Hotseat just posted (below) about empathy?
It’s full of critical insights to a real-world situation with someone trying to break into a new market… plus some savvy warnings about wading into shark-infested marketing waters.
There’s absolutely ZERO need for you to go through the “screw around and find out”…Read more
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This was great thanks John.
Especially the reminder about making sure to write everyday even in the most inconvenient of places!
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David Deutsch wrote a new post 11 months ago
The 4 Best Ways to Multiply Your Copywriting Successby David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if y […]
Recent Member Lessons
John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
The 4 Best Ways to Multiply Your Copywriting Success
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
John Carlton’s Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really Wants
Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together in one gargantuan volume. So I have to cover better sex... weight loss... earning more money......
John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads. Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main...
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Thanks David.
Love these tips you post every so often in here. Always take something away from them!
Owen.
You’re very welcome, Owen.
Thanks for letting me know!