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  • avatar

    Owen Murphy posted an update 11 months, 2 weeks ago · updated 11 months ago

    Saw this on LinkedIn and love this ad.

    I happen to be reading Ogilvy on Advertising right now. I immediately thought of Ogilvy when I saw this ad which is what initially grabbed my attention, only to read the post and discover it has a totally different story behind…Read more

  • avatar

    Owen Murphy posted an update 11 months, 2 weeks ago · updated 11 months, 1 week ago

    Question for David Deutsch, which I am sure a lot of people would appreciate what I am about to ask!

    We have all seen the amazing John Carlton swipe file of his best ads. I, in fact, have purchased the entire file and study his work daily.

    My question for David……..

    When is your amazing swipe file being released to the public for a…Read more

  • Togara Marechera posted an update 11 months, 1 week ago · updated 11 months, 1 week ago

    Getting Email Delivered… Read… and Acted On – Part 1

    The Simplest Model

    1. Here’s who Iam
    2. Here’s what I’ve got for you
    3. Here’s what it will do for you
    4. Here’s what I want you to do right now

    My name is Dr. Togara Coswell Marechera MD. I strongly believe that no one should be…Read more

    • avatar
      Stan Dahl replied

      Hi Togara, This is a very good start. Following a proven template is a good way to get started with copywriting. Or anything.

      You’ve buried your biggest promise. If it’s true (as in, you would lose your medical license for making this claim), you want to move it up.

      Don’t give me the chance to think, “I’ve heard this all before…” if you have…Read more

    • Togara Marechera replied

      Hi, thank you, Stan, for pointing out the errors.

      And thank you for the invitation to learn more. At the moment, the offer is steep for me, but I am considering it and will definitely be a part of it later.

      Regarding the switch from arthritis to knee pain, back pain, and hip pain, arthritis affects these areas, so a person with arthritis who…Read more

    • Togara Marechera replied

      Corrected Copy

      Arthritis can be cured

      Are you tired of living with the unbearable pain caused by arthritis? Are you ready to break free from the excruciating pain of this debilitating condition?

      I am Dr. Togara Coswell Marechera MD, and I have the game-changing solution you’ve been waiting for.

      For years, I have been helping people like you…Read more

    • avatar
      David Deutsch replied

      Tagara, your corrected copy is better — more about ME, less about YOU. ; )

      What I’d love to see now is a little mechanism and proof.

      Just a bit about HOW it works.

      And just a bit of proof that it works.

    • Togara Marechera replied

      Corrected Copy.

      Arthritis Can Be Cured!

      Here are the corrected paragraphs:

      Are you tired of living with the unbearable pain caused by arthritis? Are you ready to break free from the excruciating pain of this debilitating condition?

      I am Dr. Togara Coswell Marechera, MD, and I have the game-changing solution you’ve been waiting for.

      For…Read more

  • avatar

    John Michael Williams posted an update 11 months, 1 week ago · updated 11 months, 1 week ago

    Hey Hey there. I’m John-Michael, hailing from the area of Southern California. Doing my quick intro as recommended on our on-boarding email. =)

    In the realm of words, where authenticity speaks louder than volume, I’ve often thought and felt that I had found my calling.

    In truth, I’ve actually lost this “calling” a time or two. (another sto…Read more

    • avatar
      Virginia Drew replied

      Welcome, John-Michael. When you have questions, feel free to post them here.

    • avatar
      David Deutsch replied

      Welcome, John-Michael.

      Thanks for sharing your story so eloquently and interestingly.

      Hope you are staying dry there in SoCal and everything is ok.

    • avatar
      John Michael Williams replied

      Thank you Ma’am. I definitely will do @virginia-drew. I appreciate you welcoming me this morning. =)

      And, OMG, Whoah. I cannot believe that it is really YOU @David Deutsch. What a special treat to have YOU comment on my post and writing. We are all safe and sound here in the rainstorm. Thank you for the well wishes.. =)

  • Togara Marechera posted an update 11 months, 1 week ago · updated 11 months, 1 week ago

    My name is Togara Coswell Marechera. I am a certified weight loss specialist and an experienced medical doctor. Over the past 4 years, I have seen just about every kind of individual who would like to lose weight.

    I have seen people who couldn’t help it.

    I have seen people who would struggle and struggle to lose a few kgs, and then the…Read more

    • avatar
      Stan Dahl replied

      Talk more about me before you go on and on about other people.

      I care about *me* losing weight. Not what you’ve done for others who are not like me. Tell me what you can do for me. Hook me with a benefit or two.

      And then you can tell me it works for these kinds of people. Organize the design so I can scan that section and find myself.

      >> You…Read more

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