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The Marketing Rebel Team wrote a new post 10 years, 11 months ago
Simple Writing System: Sell the Benefits 2
In this video clip, John Carlton explains the difference between features and benefits for marketing a product or service. This is point 4 of […] -
The Marketing Rebel Team wrote a new post 10 years, 11 months ago
Simple Writing System: Sell the Benefits 1
In this video clip, John Carlton explains the difference between features and benefits for marketing a product or service. This is lesson #4 of […] -
The Marketing Rebel Team wrote a new post 10 years, 11 months ago
John Carlton – How to Write a Book in 14 Days
During a Marketing Hotseat, John explained why you should have your own book and how to write it in 14 days. He lays it out in an easy to […]
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Michael W posted an update 10 years, 11 months ago · updated 10 years, 11 months ago
Hello everyone, I am looking for a part time copywriter that will both write email copy for our outbound campaigns as well as for clients, plus coach other non-marketing focused content writers on how to improve their writing style etc. This will be a mix of marketing copywriter, team player, and writing coach. I’m not sure if this is the best…Read more
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John Carlton commented on the post, Swipe File Letter: Hyper-Effective Cover Letter #7: Bargain Alert 10 years, 11 months ago
Hi Carl. In general, yes, the average human is willing to expend approximately zero effort to learn anything… until properly motivated. And even then, no matter how simple and easy the process is, most will not […]
Recent Member Lessons
John Carlton’s Best Ads: The Most Important Letter You’ll Ever Read
Finally, here is a great example of a completely "blind" letter. Nowhere in the entire four pages of copy is there a hint of what, exactly, you will find in the product. It's all tease. Like the little strumpet at the local watering hole giving you a big come-on......
The 4 Best Ways to Multiply Your Copywriting Success
by David L. Deutsch You can read all the best books ever written about flying. But that doesn’t mean you can pilot an airplane. Similarly, if you want to soar to your fullest potential as a copywriter, it takes more than knowledge of copywriting. I have found four...
John Carlton’s Best Ads: Everything And The Kitchen Sink – #1 – Give Any Man Exactly What He Really Wants
Another Rodale piece-- this time, they got impatient selling individual books about the various parts of men's lives... and decided to just lump everything together in one gargantuan volume. So I have to cover better sex... weight loss... earning more money......
John Carlton’s Best Ads: Hey Guys, Watch This!
This letter was purposely written to cover a glaring oversight I'd missed in all my other golf ads. Namely... identifying where the reader is now in his game. The audience is full of young guys... old guys... and rookie duffers of all stripes. One of the main...
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Stan Dahl replied
Hi Michael – I’ve got a stable of writers across the spectrum of experience & price. I’ll need more info before I can connect you anyone. You can either post more info here, or if there are details you’d rather not share, go over to MarketingRebelSupport.com and open a ticket. Someone will contact you within a day or two. — Stan
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Michael W replied
Thanks Stan, I’ll post a support ticket. Much appreciated!