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Discover the key to crafting copy that deeply resonates with your audience. In this video, David Deutsch explores why simply piling on benefits isn’t enough—it’s about making those benefits feel real, emotional, and ...
In today’s video clip, David Deutsch dives into the fascinating world of grammar! It may sound a bit dry, but trust me, understanding the mechanics of language can transform your writing. He explores ...
Get ready to unlock the secret behind creating powerful copy that not only captures attention but also converts. David Deutsch introduces the “magic square” – a simple yet effective tool that helps you ...
In this engaging video, David Deutsch shares invaluable insights on the art of writing. Learn why writing a large volume of ideas, from headlines to entire drafts, is a “huge hack” for creating ...
Ben Morris is an expert at using phychographic data to sell products. In this clip he breaks it down. Ben says: I’ve worked for all of these different businesses using big data, and ...
In this video clip, David Deutsch says that it’s not enough to just make big promises. People believe when there is proof, but proof can be more than facts and studies—it can also ...
In this presentation, David Deutsch explores a new way of using stories in marketing and writing. Most people think you need to tell your own story or your company’s story, but what if ...
At the third Action Seminar, Harlan Kilstein and John Carlton discuss how to keep people on your site once they get there. How to engage them so they don’t just click away. Their ...
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