John Carlton's hot seat is for Jack, who is selling a package that shows people how to recruit an MLM downline. In this clip, he dissects Jack's superscript, showing how a few words can make a huge difference in your copy. John's advice: Let's start breaking this...
John Carlton Copywriting Tips: How to trash your competition
John Carlton explains how to trash the competition without sinking to their level. Most people just put down the competition...John shows how to do it and elevate your own image at the same time. John's Comments: Going into another virgin territory, like golf for...
John Carlton: How to Keep Moving Forward
John Carlton tells how to blow through obstacles and keep moving forward in your business. There are 4 steps that you go through to move obstacles aside and go. Â In this clip he explains the second step. Video Transcript: Two: Do you need more info before you can act?...
John Carlton Copywriting Tip: How to Sell With Magic
In this copywriting hotseat, John explains how to find and focus on "the magic" that will get your prospect to buy your product. John's comments: Here's the Marketing Rebel "Appeal-O-Meter". Real quick. The closer you get to "magic"...go to sleep, take a pill, wake up...
John Carlton Copywriting Tips: How to Do Effective Research
In this copywriting hotseat John Carlton shows how to dig down and get the real story on why a product is selling. Not the company line. John's comments: It is easier to understand this when you are writing for other people, but also applies when you are writing for...
John Carlton: Learn Salesmanship From the Masters
John Carlton says that you should learn sales from the old-time masters. The ones who had to go door to door selling their products. They know about rejection and how to answer objections. John's comments: How many people can sell your stuff face to face to somebody?...
John Carlton Copywriting Tips – How to Become the Go-To-Guy
In this copywriting hotseat John Carlton explains how to become the one that people go to for advice (and to buy products). John's comments: Copywriting Tips: I want you to get this. The offer is "Who you are". It is the biggest part of your USP, and this is where...
John Carlton Copywriting Tip – Get Your Prospect’s Attention
In this copywriting hot seat, John explains how to attract your prospect’s attention at the start of your copy. Video transcript: Revenue is $750,000 to $20 million a year over three years in business. Ok. Since this is not a marketing seminar I am not going to...
John Carlton Copywriting Tips – Personalize Your Copy
Copywriting Tips: In this copywriting hotseat John Carlton shows how and why to personalize a letter. Video Transcript: I want personalization. I've said this so many times it's starting to grate on me. I keep getting people doing the "dear friend" thing. The "dear...
John Carlton Marketing Tips: Why Did Your Customers Buy From You
In this clip, John Carlton discusses the importance of finding the real reason your customers buy from you. Video Transcript: We didn't get into this, but I know you offer things that your competitors don't offer. You must be doing that for a reason. So need to find...