Ben Morris is an expert at using phychographic data to sell products. In this clip he breaks it down. Ben says: I've worked for all of these different businesses using big data, and it works with every business to consumer product or service. The reason why is very...
Forget Big Promises—Learn What Really Makes People Believe!
In this video clip, David Deutsch says that it's not enough to just make big promises. People believe when there is proof, but proof can be more than facts and studies—it can also be common sense or things people already understand. Like a jury that believes the best...
Is Everybody Doing Story Wrong?
In this presentation, David Deutsch explores a new way of using stories in marketing and writing. Most people think you need to tell your own story or your company’s story, but what if the real secret is to connect with the stories already in your customers’ heads?...
Action Seminar Copy Court: How to Engage Your Visitors
At the third Action Seminar, Harlan Kilstein and John Carlton discuss how to keep people on your site once they get there. How to engage them so they don’t just click away. Their comments: Remember when I...
Action Seminar Speaker Q&A: Cold Calling Success Secrets
Shamus Brown: Well, OK, the first thing you have to do…one reason why you do it, if you have to do it, is because if you have a list, if you have access to some kind of list you can call to, it’s a very fast way to get to sales. That’s why people do it, that’s why...
Action Seminar Big Dog Panel: How to Get Your Product Out Fast
Big dog Joe Polish explains how to get a product out fast: Joe’s comments: You know, there’s a lot you can do. So, I am big on carrying little audios around. One of the very first marketing techniques that I learned from Gary Halbert was the use of a 24-hour free...
Action Seminar Big Dog Panel: Get Your Email Opened
You can't sell anything unless you get your prospect to listen to you, and the best-written, most engaging email will be worthless if it is not opened by your prospects. Stan Dahl and Brian Johnson discuss how to get your prospects to open your emails. Stan goes...
Action Seminar: What To Do if You Have No Testimonials
Stan Dahl answers the popular question: What do I do for my sales letter if I have no testimonials. His answer is not what you would want to hear. Stan’s comments: This is arguably the most-asked question online/offline/coaching calls/big/small. Basically, how to you...
Action Seminar: Can You Split Test With Mixed Traffic?
The Action Seminar speakers answer questions from the audience. In this excerpt, Jon Correll explains how to split test a page if you are getting traffic from different sources? Jon’s comments: Is it a...
John Carlton Copy Tips: How to Become a Better Storyteller
In this copywriting hotseat John Carlton discloses some simple steps we can take to become better storytellers. John's comments: The secret (to becoming a better storyteller) is reading. I am a reader. The best thing you can do for your kids is to get them reading...