At the first Action Seminar, Mike Keonigs from Traffic Geyser discussed his favorite productivity-building tools. Mental and Physical Fitness and diet are important. He also shared several other tools. For more information about the Action Seminar, go to...
AS1 – James Schramko: How to Find Your Prospects
At the first Action Seminar, online marketer James Schramko tells how to find your prospects and determine what they want to buy. Tools and techniques he uses in his business. Insights. For more information about the Action Seminar, go to http://actionseminar.com/...
John Carlton Marketing Tips: How to Name Your Product
Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. John's comments: You have to decide what is going to work in your market. I brought up things like “kiss your face” and “gee, your hair...
AS1 – John Carlton: How to Set and Reach Realistic Goals
The Action Seminar is all about taking action, and John Carlton kicks it off with a discussion about how to set and reach goals--business and personal goals. For more information about the Action Seminar, go to http://actionseminar.com/ John's comments: I want to talk...
John Carlton Copy Tips: Headline Tip #1: Think in Terms of Three
In this copywriting hotseat John Carlton says that in order to create effective headlines, think in terms of three benefits. John's comments: When you are thinking about headlines (this is something I notice a lot in copy that I review), this is not a hard-and-fast...
John Carlton Marketing Tips: Create a Newsletter
John Carlton and the attendees of his marketing hot seat talk about creating a newsletter to help develop credibility. I think it might be a good idea to start a printed newsletter that you send out to these people. That establishes you with something in the mail that...
John Carlton Copywriting Tips: Add Credibility To Your Copy
John Carlton gives an analogy to explain the value of testimonials in adding credibility to your message: John's comments: I want you to as if it is you and one person sitting down. Now, most people, most writers, make the huge mistake of thinking the guy is going to...
John Carlton Marketing : Get into a Market With a Big Splash
In this marketing hot seat, John Carlton tells how to break into a market with a big splash. It was a technique used by Robert Allen, Jay Abraham, other top marketers. His comments: I think about "what would Jay do", "what would Gary have done", things like that. What...
Copywriting Tips – John Carlton – How to Develop a Story
In this copywriting hotseat John Carlton discloses some simple steps we can take to develop a story in our copy: John's advice: When we talk about stories that have a visceral impact, I want you to all become that uncle that has a story to tell on Thanksgiving. The...
Copywriting Tips – John Carlton: How to Get Testimonials
In this copywriting hotseat John Carlton shows how to dig down and turn a boring testimonial into one which will sell your prospects. John's comments: When you get testimonials, first of all you have to get aggressive about it. You can't count on happy people writing...