In this engaging video, David Deutsch shares invaluable insights on the art of writing. Learn why writing a large volume of ideas, from headlines to entire drafts, is a "huge hack" for creating quality work. Discover why the best content often comes after the first...

In this video clip, David Deutsch says that it's not enough to just make big promises. People believe when there is proof, but proof can be more than facts and studies—it can also be common sense or things people already understand. Like a jury that believes the best...

In this presentation, David Deutsch explores a new way of using stories in marketing and writing. Most people think you need to tell your own story or your company’s story, but what if the real secret is to connect with the stories already in your customers’ heads?...