This corner of the Marketing Rebel Insider's Club should make your greedy little heart sing: Actual hyper-successful sales letters, broken down, and explained in detail. You can check out all of my Best Ads... and The Stories Behind Them by heading to this page. ...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #5 — Barbara, My Long-Suffering Secretary
Get all of John Carlton's most successful ads here >> John Carlton’s Best Ads... and The Stories Behind Them One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #4 — Early Christmas Present
Get all of John Carlton's most successful ads here >> John Carlton’s Best Ads... and The Stories Behind Them One of the biggest mistakes marketers make... is to get tired of their own advertising before the ads are actually dead. Sometimes, they pull ads that...
John Carlton’s Best Ads: PGA Pros Humiliated By Overweight, Crippled, Old-As-Dirt Golfer
Get all of John Carlton's most successful ads here >> John Carlton’s Best Ads... and The Stories Behind Them Whenever I put this ad up on the screen in seminars or marketing events, the crowd howls with laughter. It's a funny headline. But ... it's funny...
John Carlton’s Best Ads: The One-Legged Golfer
Get all of John Carlton's most successful ads here >> John Carlton’s Best Ads... and The Stories Behind Them This was my first golf ad, and it was a huge success. I tell the story in the sections on hooks in "The Simple Writing System" and in "Kick-Ass...
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