Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Here's a great twist on letting the reader know there's a bargain afoot. Instead of just slashing the price by $31... I urged the client to...
John Carlton’s Best Ads: Hit-Generating Postcard
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Here's a quickie 6"x 4" postcard I had my client send out to his house list to boost the hits on his new website. Instead of simply offering a...
John Carlton’s Best Ads: The Dollar Bill Letter
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Sometimes we all like to pretend we're not motivated by money. That's fine to believe if you want...but you cannot afford such delusions if you are a...
John Carlton’s Best Ads: 20 Dollars From My Own Pocket
Get all of John Carlton's most successful ads here >> John Carlton's Best Ads... and The Stories Behind Them Bodybuilders are among the most insane people on the planet. Two quick stories to prove it: I once trained with Leo Costa, Jr. for a year in the...
John Carlton’s Best Ads – Marketing Rebel Insider’s Club
This corner of the Marketing Rebel Insider's Club should make your greedy little heart sing: Actual hyper-successful sales letters, broken down, and explained in detail. As a member, you have access to a rotating selection of John Carlton’s most infamous, notorious...
The Art and Science of Swiping Copy
Howdy. You’re probably on this page because you followed the The Art and Science of Swiping Copy link and: (1) You’ve invested in the full collection of my Best Ads… and The Stories Behind Them, or (2) You’re a member of The Marketing Rebel Insider’s Club, where you...
John Carlton’s Best Ads: The One-Legged Golfer
Get all of John Carlton's most successful ads here >> John Carlton’s Best Ads... and The Stories Behind Them This was my first golf ad, and it was a huge success. I tell the story in the sections on hooks in "The Simple Writing System" and in "Kick-Ass...