Today's hot seat features a married couple who are middlemen: They bring real estate investors, buyers, and lending institutions together. They bought into this opportunity. The company is not supporting them as promised, so they are forced to do work...
Kickass Copywriting Crash Course – Your Product is Not Your Product
On the hot seat is Kit, an NLP practitioner who wants to set up seminars in companies to help employees deal with stress. John takes her through the basic setup questions... who is your market, what are you selling (not seminars), what is your back-end? He explains...
Copywriting Hotseat – Buying Media and Creating Headlines
There are 2 distinct parts to this hotseat. They start with a discussion of buying and writing newspaper and magazine ads. Ed is selling an ebook for $997. His customer acquisition cost is going up after a year of using this ad campaign. They talk about how to...
Gary Halbert – The Go To Guy – Scuttlebutt Session
Gary Halbert & John Carlton. THE most requested, notorious and talked-about call in the series. A topic I have never heard any other players discuss publicly -- namely, what it takes to be that guy who can run the whole show. The guy everyone else knows can be...
Copywriting Hotseat – Use the Secret Handshake
Jack is marketing a product that shows MLM'ers how to build a downline faster and easier. He is getting a good response to the letter but wants to make it better. The MLM market is one which has a lot of unique terminology. Insiders use the language, outsiders...
MRIC Member Hot Seat: Moving her business to the next level
On the hot seat this month is Manny, who was hired by Paula to help promote her business. Manny's original question was how to create questions to interview current clients to see what they were looking for and how Paula helped them. They did answer that question but...
Marketing Rebel Club Member Hot seat: The Joys of Nicheing to the Extreme
On the Marketing Rebel Club hotseat today is Craig. He has taken nicheing (is that a word?) to the extreme. He does camp marketing. Not just camps, but summer camps. Not just summer camps but sports summer camps. This market is very concentrated. In fact, his prospect...
Getting Email Delivered… Read… And Acted On — Overview
This course is divided into 3 modules - In Part 1, John Carlton goes deep into the psychology & structure of email writing. Throughout the presentation he references some of his most successful emails. You can download all of these so you'll have them to follow...
Getting Email Delivered… Read… and Acted On – Part 1
Part 1 of the email marketing course created by John Carlton & Stan Dahl, where we share the lessons we've learned over the years that have brought in millions of dollars in sales. This lesson focuses on copywriting. The "Read" and "Acton On" part of email...
Getting Email Delivered… Read… and Acted On – Part 2
Part 2 of the email marketing course created by John Carlton & Stan Dahl, where we share all the lessons we've learned over the years that have brought in millions of dollars in sales. This lesson covers the stuff you've got to know if you want your emails to have...