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  • Daniil posted an update 8 years, 5 months ago · updated 8 years, 5 months ago

    Hey, guys and gals! What do you like best about this community? Please commit below. I would love to hear your responses!

    • avatar
      Virginia Drew replied

      Hi Daniil: This site is about much more than community. We have a lot of information on marketing your business. We will also help you if you have any specific questions.

  • hupomeno posted an update 8 years, 5 months ago · updated 8 years, 5 months ago

    Could I get some feedback on these hooks? The objection is first, then an attempt to overcome it with the hook. This is for personal training industry. It is challenging but I need to improve and get this. I have already been critiqued by my wife (personal trainer who states these are the objections she gets all the time). Ouch feedback from her.…Read more

    • avatar
      Virginia Drew replied

      First question: Do these people really exist? If not, you have to speak with your wife and find actual people who have gotten these types of results. If not, then you couldn’t actually use these in letters.

      The first one doesn’t really address the issue of “not enough time” because you don’t say how much time each day the attorney spent on the…Read more

      • hupomeno replied

        Thank you Virginia. No, they are not usable. I attempted to produce fictional examples and use John’s process to learn structure (power nouns and verbs) based on what my wife hears from people. I desire to learn the fundamental process to be able to write copy as a freelancer, as well as my personal endeavors.

        Must a hook be based on real…Read more

        • avatar
          Virginia Drew replied

          Your hook must grab the reader’s attention, but you can’t make stuff up (actually, people do, but you run the risk of FTC problems). You are trying to sell a product and you should tell the best possible story, but you can’t lie about what the product does or what results are achieved.

          Some of John’s hooks are out there, but they are all based…Read more

          • hupomeno replied

            Thanks. Agree 100%. It was the mechanics of the hook I was after in learning. I understand research, writing and re-writing are key as John stresses. Since, I have a few testimonials as a Realtor, I can review them and glean some hook material.
            Onward.

  • Daniil posted an update 8 years, 5 months ago · updated 8 years, 5 months ago

    Hello, everyone! I’m new here. Would love to learn more about this community.

  • hupomeno posted an update 8 years, 5 months ago · updated 8 years, 5 months ago

    Question on lesson #5. John states bullets are the fusing of features and benefits into a one, two-punch (mini story). Perhaps I am getting in my own way here but in looking at the examples, I do not necessarily see the feature then benefit in the bullet. Are they hidden in the blind bullet? In other words, you are giving the benefit, but…Read more

    • hupomeno replied

      Well, I may have answered my own question by looking at my previous features and benefits for real estate. Here is what I came up with. All thoughts and opinions welcomed.

      • The easiest way to build financial security without putting a single hard-earned penny into the stock market. All the wealthiest people use this technique and they d…Read more

  • Joel Helfer posted an update 8 years, 5 months ago

    ” interviewed with a radio host on Friday and we’re setting the date for my on-air interview this week. I’ll let you know the exact dates. Thanks for this challenge – it’s been amazing J… Brandy Miller. A better testimonial!

Recent Member Lessons

How to Structure a Sales Letter

by | Aug 23, 2022 | ,

We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the Simple Writing System with live coaching from Lorrie Morgan after Labor Day, so you might...

John Carlton’s Best Ads: The Blind Golfer

by | Dec 24, 2021 |

I believe this is the piece where I introduced the "four ball guarantee".  It's very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them... and if you haven't mastered the secret by the fourth ball, we insist you ask for...

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