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Cezary Baginski commented on the post, Swipe File Letter: Hyper-Effective Cover Letter #6: From The Desk Of Dr. Russ Horine 11 years ago
Besides the point, but it’s an interesting and recently revealed fact: the Indians were actually decimated not by overwhelming numbers of settlers, but lost the same way aliens did in “The War Of Worlds” – […]
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The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: How to Market a Seminar
Jason is writing copy to sell a seminar, and is looking for advice. John and Lorrie offer their experience: Jason: So, does anyone have any […] -
Jason Cliff posted an update 11 years ago · updated 11 years ago
Can anyone provide examples of website homepages that do an effective job of doing what a homepage should do?
For a service business that requires conversation to close a sale and perform the work, what should a websites purpose be? Inform, Educate, Complete a Form, Make a Phone Call?
What should a homepage do for a website?
I have searched for…Read more -
The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: How to optimize the 80/20 rule
In this marketing hot seat, John Carlton emphasizes the importance of focusing on customers who have already bought from you. Not the ones who […] -
The Marketing Rebel Team wrote a new post 11 years ago
John Carlton Marketing Tips: Your Money is in the Ether
In this marketing hotseat, John Carlton gives some great mindset information, about how to think about your prospects and what you are selling […]
Recent Member Lessons
How to Structure a Sales Letter
We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the Simple Writing System with live coaching from Lorrie Morgan after Labor Day, so you might...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #6: From The Desk Of Dr. Russ Horine
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS...THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make... is to get tired of their own advertising...
John Carlton’s Best Ads: The Blind Golfer
I believe this is the piece where I introduced the "four ball guarantee". Â It's very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them... and if you haven't mastered the secret by the fourth ball, we insist you ask for...
MRIC Member Hot Seat: Moving her business to the next level
On the hot seat this month is Manny, who was hired by Paula to help promote her business. Manny's original question was how to create questions to interview current clients to see what they were looking for and how Paula helped them. They did answer that question but...
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John Carlton replied
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What type of service biz are you talking about, Jason? It might matter. Check out our pal Joe Polish’s carpet cleaning site — it’s actually an option off his home page joepolish.com (which is a gateway page for both his overall biz stuff, and his carpet cleaning site). What Joe’s done is take what COULD have been a nightmare-level complex…Read more