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The Marketing Rebel Team wrote a new post 10 years, 11 months ago
Simple Writing System: Sell the Benefits 2
In this video clip, John Carlton explains the difference between features and benefits for marketing a product or service. This is point 4 of […] -
The Marketing Rebel Team wrote a new post 10 years, 11 months ago
Simple Writing System: Sell the Benefits 1
In this video clip, John Carlton explains the difference between features and benefits for marketing a product or service. This is lesson #4 of […] -
The Marketing Rebel Team wrote a new post 10 years, 11 months ago
John Carlton – How to Write a Book in 14 Days
During a Marketing Hotseat, John explained why you should have your own book and how to write it in 14 days. He lays it out in an easy to […]
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Michael W posted an update 10 years, 11 months ago · updated 10 years, 11 months ago
Hello everyone, I am looking for a part time copywriter that will both write email copy for our outbound campaigns as well as for clients, plus coach other non-marketing focused content writers on how to improve their writing style etc. This will be a mix of marketing copywriter, team player, and writing coach. I’m not sure if this is the best…Read more
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John Carlton commented on the post, Swipe File Letter: Hyper-Effective Cover Letter #7: Bargain Alert 10 years, 11 months ago
Hi Carl. In general, yes, the average human is willing to expend approximately zero effort to learn anything… until properly motivated. And even then, no matter how simple and easy the process is, most will not […]
Recent Member Lessons
How to Structure a Sales Letter
We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System. We will be starting a new session of the Simple Writing System with live coaching from Lorrie Morgan after Labor Day, so you might...
John Carlton’s Best Ads: Hyper-Effective Cover Letter #6: From The Desk Of Dr. Russ Horine
THIS IS THE SIXTH IN THE SERIES OF HYPER-EFFECTIVE COVER LETTERS...THIS IS AN INTRODUCTORY POST THAT REFERS TO ALL OF THE LETTERS. WE ARE REPRINTING THE SAME POST FOR EACH OF THEM. One of the biggest mistakes marketers make... is to get tired of their own advertising...
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I believe this is the piece where I introduced the "four ball guarantee". Â It's very simple: Watch the instructional video, go out to the driving range, line up four balls and hit them... and if you haven't mastered the secret by the fourth ball, we insist you ask for...
MRIC Member Hot Seat: Moving her business to the next level
On the hot seat this month is Manny, who was hired by Paula to help promote her business. Manny's original question was how to create questions to interview current clients to see what they were looking for and how Paula helped them. They did answer that question but...
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Stan Dahl replied
Hi Michael – I’ve got a stable of writers across the spectrum of experience & price. I’ll need more info before I can connect you anyone. You can either post more info here, or if there are details you’d rather not share, go over to MarketingRebelSupport.com and open a ticket. Someone will contact you within a day or two. — Stan
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Michael W replied
Thanks Stan, I’ll post a support ticket. Much appreciated!